About Virtuosity
Narrative capital management for high-trust brands
Your brand’s position is a form of capital. Managed well, it grows. Ignored, it erodes
In the heavily regulated and critical infrastructure sectors we work with, credibility and trust are as important as technical excellence.
They are earned when words, actions, and audience experience line up, delivering value in every interaction with customers, employees, boards, regulators, investors, suppliers, or partners.
Building your narrative capital consistently in the dynamic attention marketplace we live in requires the same discipline applied to any other form of capital on the balance sheet.
We help you build a diversified communications portfolio - tailored to your audiences - that compound quarter over quarter into the only durable advantage a brand has: being the story the market trusts.
How we think
The marketplace of ideas is a capital market
Narrative capital creates tangible business value: lower customer acquisition costs, easier fundraising, stronger valuations, and better employee retention.
Trust is the return
In the marketplace of ideas, people think attention is currency. In arenas like cybersecurity, finance, and AI, attention is only worth having if it can be deepened into trust that sustains over time.
Holistic portfolio management
Trust gets built through a portfolio of narrative positions that reinforce a consistent, high-value story to the audiences who help you advance your business objectives.
Own your corner of semantic space
As LLMs - with their recency bias - increasingly act as gatekeepers to human audiences, holding narrative positions that consistently associate you with topics, issues, and themes that align to your business objectives is a dynamic, ongoing process.
Two decades of executive communications expertise at the intersection of finance, technology, and cybersecurity
Elizabeth Heathfield has spent the last decade at the center of the global cybersecurity narrative, working with CISOs and financial sector associations to advance the sector’s cybersecurity and resilience.
Most recently, as Chief Corporate Affairs and Communications Officer at the Financial Services Information Sharing and Analysis Center, she oversaw the growth of FS-ISAC’s global public presence, managed the financial sector’s incident response communication mechanism, created FS-ISAC’s thought leadership program, and built content and PR partnerships with some of the sector’s largest critical providers. She also created and hosted FS-ISAC’s podcast, regularly interviewing top CISOs and resilience leaders on key issues facing the industry.
Earlier in her career, Elizabeth was a journalist and executive producer at Bloomberg Television in New York and later a technology correspondent in Africa, covering the intersection of finance and technological innovation across the continent.
Elizabeth also founded codeX, a startup in Cape Town, South Africa, that trains talented young people from disadvantaged backgrounds as software developers.
Elizabeth holds a BA from the University of California, Berkeley, and a Master’s in International Media & Communications from Columbia University’s School of International and Public Affairs.
Elizabeth’s career reflects lifelong passions for travel, storytelling, photography, geopolitics, economics, and technology. A New Yorker now on her third continent, she lives near Lisbon, Portugal, with her husband, daughter, dogs and chickens.
Host. Interviewer. Moderator.
Elizabeth brings macro geopolitical and business context to her public conversations with CISOs and other senior business and technology executives, extracting insights and actionable advice tailored to the audience.